Co-branded Cards
Prepaid cards can increase your revenues per customer and drive your existing business costs down
An easy cross sell
Supermarkets selling banking and insurance products and car dealers selling finance are par for the course.
But what happens when you offer a loyal customer from your core business a personal finance product only to have to decline them after a credit check? You lower their satisfaction rating.
Because buying a prepaid card is not reliant on information you may not hold on your customer, such as credit status, you can offer them a prepaid card safe in the knowledge they will be accepted. And you can tailor your offering with additional benefits to make it more relevant to your existing relationship with the customer. Discount networks, transaction rewards, point schemes and in store benefits can all be blended into your payment card proposition.
Our current ongoing project with one of the UK's leading online and home shopping retailers has provided such a solution, offering the cashplus Gold prepaid MasterCard® to their customers that can't get credit, tied in with a discount scheme.
To find out more, contact Phil Harrison
philip.harrison@apsgroup.com
