Capitalising on market intelligence
With a general purpose chip and PIN card we can capture information about all of the purchases your cardholders are making.
You'll be able to identify new business opportunities and quantify potential revenue opportunities from cardholders' spending patterns outside of your business. You'll be in the unique position of being able to market special offers directly to customers on your own branded prepaid card website that they will use to access their account information.
Chip technology cards can be used to store electronic receipts for everything the cardholder buys and to record points from reward schemes. You can add new options for seasonal campaigns or new product launches, without the need to re-issue the card.
